{"title":"Bleach","description":"","products":[{"product_id":"wella-blondor-multi-blonde-dust-free-powder-lightener-400g","title":"Wella Blondor Multi Blonde Powder 400g","description":"\u003cp\u003e\u003cstrong\u003eBlondor Multi Blonde Powder \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eEfficiently and gently create the perfect blonde colour solution on a wide spectrum with the Wella Professionals Blondor range. The secret to achieving up to 7 levels of lift lies in its Tri-Lightening Complex and anti-yellow molecules that reduce orange tones upon application. This blue bleach formula, when mixed with Welloxon Developer, promises a smooth application with creamy texture for all bleaching techniques on both warm and cool shades.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":41137526374606,"sku":"4064666578439","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/wellablondornewpackaging400g.webp?v=1715607074"},{"product_id":"goldwell-light-dimensions-oxycur-platin-multi-purpose-lightening-powder-500g","title":"Goldwell Light Dimensions Oxycur Platin Multi Purpose Lightening Powder 500g","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Light Dimensions Oxycur Platin Multi Purpose Lightening Powder \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGoldwell Light Dimensions Oxycur Platin Multi-Purpose Lightening Powder 500g is a superior bleaching agent, suitable for a range of lightening techniques and services.\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":41147084538062,"sku":"4021609015154","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/products\/Goldwell_Light_Dimensions_Oxycur_Platin_Multi_Purpose_Lightening_Powder_500g_9.jpg?v=1656935921"},{"product_id":"loreal-professionnel-blond-studio-7-platinium-plus-lightening-paste-500g","title":"L'Oréal Professionnel Blond Studio 7 Platinium Plus Lightening Paste 500g","description":"\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003cp class=\"page-title\"\u003e \u003c\/p\u003e\n\u003cp class=\"page-title\"\u003e\u003cstrong\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\" itemprop=\"name\"\u003eL'Oréal Professionnel Blond Studio 7 Platinium Plus Lightening Paste\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\" itemprop=\"name\"\u003eThe Multi-techniques Powder's formulation is optimized for a wide range of blonde applications, including classic highlights, balayage, and full-head coverage. Featuring Pro-Keratin and low-odour technology, it can be used for both enclosed and freehand techniques on all types of hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":41708414369998,"sku":"3474636979165","price":40.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/L_OrealBlondStudio7LighteningPlatiniumPlusPaste500g.jpg?v=1682435089"},{"product_id":"loreal-professionnel-blond-studio-8-multi-techniques-powder-500g","title":"L'Oréal Professionnel Blond Studio 8 Multi Techniques Powder 500g","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eL'Oréal Professionnel Blond Studio 8 Multi Techniques Powder 500g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Multi-techniques Powder's formulation is optimized for a wide range of blonde applications, including classic highlights, balayage, and full-head coverage. Featuring Pro-Keratin and low-odour technology, it can be used for both enclosed and freehand techniques on all types of hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":42384490397902,"sku":"3474637284718","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/image281.jpg?v=1742202240"},{"product_id":"schwarzkopf-blondme-premium-lightener-9-450g","title":"Schwarzkopf Blond Me Premium Lightener 9+ 450g","description":"\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-4cef74b9e1\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003ch2\u003eSchwarzkopf Blond Me Premium Lightener 9+ 450g\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Lightener - Up to 9 levels of lift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightener offers maximum lift for all types of hair and safeguards the hair fiber while processing to prevent hair from breaking. It also includes anti-yellow agents that counterbalance warm undertones, making it appropriate for all coloring methods and safe for use on both natural and previously dyed hair. This top-performing powder lightener can lift even the darkest hair bases up to 9 levels, providing superior neutralization for clear, cool blonde results. The Premium Lightener 9+ is suitable for all techniques and hair bases.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"heliux-text__wrapper limited-container apply-margins  customizations__text\" id=\"text-8295b8ac4a\" data-components=\"CopyToClipboard\" data-components-params-copytoclipboard='{\n            \"hoverMessage\": \"\",\n            \"clickMessage\": \"\"\n        }' data-components-params-limittext='{\n            \"useModal\": false, \n            \"XFContentPath\": \"\"\n        }'\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Blond Me","offers":[{"title":"Default Title","offer_id":42660711825614,"sku":"4045787931600","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/schwarzkopfblondmepremiumhairbleach450g_1024x1024_94cb3197-8c56-4b21-88bd-21faae723c1c.webp?v=1717155202"},{"product_id":"schwarzkopf-igora-vario-blond-plus-powder-lightener-450-g","title":"Schwarzkopf Igora Vario Blond Plus Powder Lightener 450g","description":"\u003cp class=\"p-subheading\"\u003e\u003cstrong\u003eDust-free powder for cool blonde tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Igora Vario Blond Plus Powder Lightener from Schwarzkopf Professional is a versatile bleaching powder that can provide up to 7 levels of lift. Its exclusive Strong Bonds technology ensures a gentle treatment that fortifies the hair fibers and reduces breakage. The accompanying blue, dust-free powder contains cool pigments to achieve the most effective neutralization, resulting in cool blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Igora","offers":[{"title":"Default Title","offer_id":42661181391054,"sku":"4045787955897","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/819309_0.jpg?v=1741165818"},{"product_id":"schwarzkopf-igora-vario-blond-bleach-powder-lightener-super-plus-450g","title":"Schwarzkopf Igora Vario Blond Bleach Powder Lightener Super Plus 450g","description":"\u003ch2 class=\"p-subheading\"\u003e\u003cstrong\u003eSchwarzkopf Igora Vario Blond Bleach Powder Lightener Super Plus 450g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"p-subheading\"\u003e\u003cstrong\u003eDust-free powder for cool blonde tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p-subheading\"\u003e\u003cspan\u003eThis versatile bleaching powder offers up to 8 levels of lift and utilizes Strong Bonds technology to gently fortify hair fibers and reduce breakage. The accompanying dust-free powder contains cool pigments for effective neutralization and cool blonde tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Igora","offers":[{"title":"Default Title","offer_id":42661190959310,"sku":"4045787401318","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/Schwarzkopf_Igora_Vario_Blond_Bleach_Powder_Lightener_Super_Plus_450g.jpg?v=1746196418"},{"product_id":"loreal-professionnel-blond-studio-9-multi-techniques-powder-with-bonder-inside-500g","title":"L'Oréal Professionnel Blond Studio 9 Multi Techniques Powder with Bonder Inside 500g","description":"\u003ch2\u003e\u003cstrong\u003eL'Oréal Professionnel Blond Studio 9 Multi Techniques Powder 500g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Multi-techniques Powder's formulation is optimized for a wide range of blonde applications, including classic highlights, balayage, and full-head coverage. Featuring Pro-Keratin and low-odour technology, it can be used for both enclosed and freehand techniques on all types of hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":42717566140622,"sku":"3474637105785","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/3474637105785_EN_1.jpg?v=1719399750"},{"product_id":"loreal-professionnel-blond-studio-8t-purple-lightening-balm-with-bonder-inside-500g","title":"L'Oréal Professionnel Blond Studio 8T Purple Lightening Balm 500G","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eL'Oréal Professionnel Blond Studio 8T Purple Lightening Balm Bonder Inside 500g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Blond Studio 8T Purple Lightening Balm's formulation is optimized for a wide range of blonde applications, including classic highlights, balayage, and full-head coverage. Featuring Pro-Keratin and low-odour technology, it can be used for both enclosed and freehand techniques on all types of hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":42717569188046,"sku":"30158757","price":47.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/30158757_EN_01.webp?v=1720101102"},{"product_id":"wella-blondor-multi-blonde-powder-800g","title":"Wella Blondor Multi Blonde Powder 800g","description":"\u003cp\u003e\u003cstrong\u003eBlondor Multi Blonde Powder \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eEfficiently and gently create the perfect blonde colour solution on a wide spectrum with the Wella Professionals Blondor range. The secret to achieving up to 7 levels of lift lies in its Tri-Lightening Complex and anti-yellow molecules that reduce orange tones upon application. This blue bleach formula, when mixed with Welloxon Developer, promises a smooth application with creamy texture for all bleaching techniques on both warm and cool shades.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53591577264508,"sku":"8005610531816","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/BlondorMultiBlonde7-936315.webp?v=1728569143"},{"product_id":"wella-blondor-plex-multi-blonde-powder-400g","title":"Wella Blondor Plex Multi Blonde Powder 400g","description":"\u003ch1\u003eWella Blondor Plex Multi Blonde Powder 400g\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eBlondor Plex Powder Lightener\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/brands\/wella-professionals\" alt=\"Wella Professionals\" title=\"Wella Professionals\" target=\"_self\"\u003e\u003c\/a\u003eExperience the advanced bond building technology of Wella Blondor Plex Multi Blonde Powder. With 97% less breakage, you can achieve optimal lift without any compromise.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53592185209212,"sku":"4064666578859","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/818653_0.webp?v=1728654080"},{"product_id":"wella-blondor-plex-multi-blonde-powder-800g","title":"Wella Blondor Plex Multi Blonde Powder 800g","description":"\u003ch2\u003eWella Blondor Plex Multi Blonde Powder 800g\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBlondor Plex Powder Lightener\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Wella Professionals\" alt=\"Wella Professionals\" href=\"https:\/\/www.salonsdirect.com\/brands\/wella-professionals\" class=\"crosslink\" target=\"_self\"\u003e\u003c\/a\u003eExperience the advanced bond building technology of Wella Blondor Plex Multi Blonde Powder. With 97% less breakage, you can achieve optimal lift without any compromise.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":53592185897340,"sku":"4064666578767","price":46.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/48247_wella-professionals-blondorplex-multi-blonde-lightening-powder-900-g.webp?v=1733734362"},{"product_id":"loreal-professionnel-blond-studio-8-multi-techniques-powder-with-bonder-inside-500g","title":"L'Oréal Professionnel Blond Studio 8 Multi Techniques Powder with Bonder Inside 500g","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eL'Oréal Professionnel Blond Studio 8 Multi Techniques Powder with Bonder Inside 500g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Blond Studio 8 Multi Techniques Powder with Bonder Inside 500g. 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