{"title":"Pure Perfection","description":null,"products":[{"product_id":"wella-pure-perfection-60ml","title":"Wella Pure Perfection 60ml","description":"\u003cp\u003e\u003cstrong\u003eAmmonia-Free Permanent Hair Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWella Professionals Pure Perfection 60ml is a gentle, ammonia-free permanent hair colour that delivers beautifully natural results with complete grey coverage. Enriched with an advanced Metal Purifier complex, this formula minimises damage while ensuring reliable, true-to-tone colour. Experience visibly enhanced shine, smoothness, and nourishment — dermatologically tested and free from ammonia, mineral oils, and perfume. Choose from 30 expertly crafted shades to find your perfect match.\u003c\/p\u003e","brand":"Pure Perfection","offers":[{"title":"2\/0 Black","offer_id":57535372165500,"sku":"4068359274714","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"3\/0 Dark Brown","offer_id":57535372198268,"sku":"4068359274653","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"4\/0 Medium Brown","offer_id":57535372231036,"sku":"4068359274660","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"4\/7 Medium Brown Brown","offer_id":57535372263804,"sku":"4068359274820","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"5\/0 Light Brown","offer_id":57535372296572,"sku":"4068359274745","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"5\/1 Light Brown Ash","offer_id":57535372329340,"sku":"4068359274752","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"5\/3 Light Brown Gold","offer_id":57535372362108,"sku":"4068359274721","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"5\/40 Light Brown Copper","offer_id":57535372394876,"sku":"4068359274806","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"5\/8 Light Brown Pearl","offer_id":57535372427644,"sku":"4068359274677","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":57535372460412,"sku":"4068359274776","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"6\/4 Dark Blonde Red","offer_id":57535372493180,"sku":"4068359274738","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"6\/7 Dark Blonde Brown","offer_id":57535372525948,"sku":"4068359274684","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":57535372558716,"sku":"4068359274646","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/1 Medium Blonde Ash","offer_id":57535372591484,"sku":"4068359274769","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/3 Medium Blonde Gold","offer_id":57535372624252,"sku":"4068359274813","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/40 Medium Blonde Copper","offer_id":57535372657020,"sku":"4068359274837","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/6 Medium Blonde Violet","offer_id":57535372689788,"sku":"4068359274783","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"7\/8 Medium Blonde Pearl","offer_id":57535372722556,"sku":"4068359274790","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":57535372755324,"sku":"4068359274851","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"8\/7 Light Blonde Brown","offer_id":57535372788092,"sku":"4068359274844","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":57535372820860,"sku":"4068359274875","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"9\/3 Very Light Blonde Gold","offer_id":57535372853628,"sku":"4068359274912","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"9\/6 Very Light Blonde Violet","offer_id":57535372886396,"sku":"4068359274868","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"10\/0 Lightest Blonde","offer_id":57535372919164,"sku":"4068359274691","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"10\/1 Lightest Blonde Ash","offer_id":57535372951932,"sku":"4068359274639","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"44\/0 Intense Medium Brown","offer_id":57535372984700,"sku":"4068359274707","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"55\/0 Intense Light Brown","offer_id":57535373017468,"sku":"4068359274882","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"66\/0 Intense Dark Blonde","offer_id":57535373050236,"sku":"4068359274905","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"77\/0 Intense Medium Blonde","offer_id":57535373083004,"sku":"4068359274929","price":11.2,"currency_code":"GBP","in_stock":true},{"title":"88\/0 Intense Light Blonde","offer_id":57535373115772,"sku":"4068359274899","price":11.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/PUREPERF_1ed74824-4643-4f4b-b9e1-44baa0d06692.webp?v=1790949511"}],"url":"https:\/\/otbhair.com\/collections\/pure-perfection.oembed","provider":"OTB Hair \u0026 Beauty","version":"1.0","type":"link"}