{"product_id":"iq-icy-blonde-shampoo-1000ml","title":"IQ Icy Blonde Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eNourishing Shampoo\u003cem\u003e for blonde hair\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your blonde and grey hair looking fresh and vibrant with IQ Icy Blonde Shampoo. This purple-pigmented formula neutralises brass and yellow tones, revealing cool, luminous colour. Enriched with Rice Protein and Jojoba Oil, it nourishes and smooths while advanced colour-correcting technology works to maintain your desired shade. The luxurious vanilla fudge scent transforms your daily wash into an indulgent experience. Sulphate-free, paraben-free, cruelty-free and vegan—suitable for natural and colour-treated blonde hair alike.\u003c\/p\u003e","brand":"IQ","offers":[{"title":"Default Title","offer_id":57566250566012,"sku":"5027817017644","price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/479021.webp?v=1791187180","url":"https:\/\/otbhair.com\/products\/iq-icy-blonde-shampoo-1000ml","provider":"OTB Hair \u0026 Beauty","version":"1.0","type":"link"}