{"product_id":"puring-violet-plex-bleach-500g","title":"Puring Violet Plex Bleach 500g","description":"\u003cp data-start=\"162\" data-end=\"435\"\u003e\u003cstrong\u003eViolet bleaching powder\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA professional-grade bleaching powder designed for controlled lightening up to 9 levels. The advanced Plex technology safeguards hair integrity throughout the bleaching process, ensuring gradual, even lift without compromise. Violet micropigments work to neutralize brassy yellows, delivering a brighter, cooler result while maintaining hair strength and shine.\u003c\/p\u003e","brand":"Puring","offers":[{"title":"Default Title","offer_id":57525319238012,"sku":"8053853726322","price":12.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/6479\/3038\/files\/Untitled-design9.webp?v=1790851403","url":"https:\/\/otbhair.com\/products\/puring-violet-plex-bleach-500g","provider":"OTB Hair \u0026 Beauty","version":"1.0","type":"link"}