Wella Pure Perfection 60ml
Excellent 1,592 ReviewsAmmonia-Free Permanent Hair Colour
Wella Professionals Pure Perfection 60ml is a gentle, ammonia-free permanent hair colour that delivers beautifully natural results with complete grey coverage. Enriched with an advanced Metal Purifier complex, this formula minimises damage while ensuring reliable, true-to-tone colour. Experience visibly enhanced shine, smoothness, and nourishment — dermatologically tested and free from ammonia, mineral oils, and perfume. Choose from 30 expertly crafted shades to find your perfect match.
Wear suitable gloves and apply to dry hair. Grey Coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required. Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the ... Wear suitable gloves and apply to dry hair. Grey Coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required. Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5 cm, perform a mid-band application for best results. Apply the mid-band 1 cm away from the roots first; once complete, apply directly to the roots and develop for 30–40 minutes. Full head colour: Apply the colouring mixture immediately from roots to ends. When lightening: Step 1: Apply the colouring mixture to lengths and ends only, leave approximately 2 cm free from the scalp. Develop for 20 min. Step 2: Apply the mixture to the root, develop for 30-40 min. Development Time: Develop the colour without heat for 30-40 min. or with heat for 15-20 min. After Treatment: After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo. To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.
Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Cocamide MEA, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Propylene Glycol, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Gly... Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Cocamide MEA, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Glycol Distearate, Trisodium Ethylenediamine Disuccinate, Citric Acid, Propylene Glycol, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, 2-Methoxymethyl-p-Phenylenediamine, Sodium Sulfate, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, Disodium EDTA, p-Aminophenol, 4-Amino-2-Hydroxytoluene. Please note ingredients may vary depending on colour.